Articulation Agency’s Growing Marketing Team – 2Q11
This quarter, Articulation Agency complemented its practice with a new hire to manage and meet the growing needs of their clientele. The team is joined…
Express More: Advertising Initiatives
Documentary Marketing, World Cup and Brand Refreshing – 2Q10
With a higher marketing and advertising budget than any other event in company history and over 230 hours of related programming, ESPN’s efforts supporting the…
Psychology of Color in Branding
Colors can be one of the most important drivers of a brand’s power to evoke emotions. They make us think, feel, and act—both consciously and…
Email Marketing Tips and Tricks, Music Promotion – 2Q09
Email marketing has certainly emerged as one of the most cost effective ways to keep in touch with both customers and prospective customers. It is…
Facebook, Green Initiatives and Banks? – 1Q09
Over a year after the launch of Facebook’s Pages, the social marketing strategy has taken the web by storm, with over 650,000 unique profiles taking…
Real Estate Marketing Campaign, Gaming and What We Learned from Apple – 4Q08
In the fourth quarter, Nintendo’s innovative Wii gaming system surpassed Microsoft’s Xbox 360 and Sony’s Playstation in sales, gaining the position as top console of…
Sports Management Marketing and Target Audiences – 2Q08
With the 2008 Beijing Summer Olympics rapidly approaching, people around the globe—united under the “One World, One Dream” theme—are preparing for a colossal media event.…
Timing Your Rebrand and Marketing Planning- 4Q08
(PRODUCT) RED branded products recently reached the $50 million milestone in contributions to the Global Fund, to fight the AIDS pandemic in Africa. (RED)’s innovative…
Advertising, Digitization and Regular Communications – 3Q07
In early November, top social networking websites Myspace and Facebook each announced new advertising initiatives to reach their untapped targeting potential. Myspace’s HyperTargeting product uses…
Trade Show Marketing and Integrated Campaigns – 1Q07
During the first quarter, the team at Articulation worked on the design and development of a trade show booth for a medical finance client that…
Articulation Expands to New York City- 4Q06
The Articulation staff and service offerings expanded considerably during 2006. We established a presence on the east coast—opening an office in New York—and we now…
Image Selection, Real Estate and Flash – 3Q06
In a recent expose on the current state of marketing to men, Business Week noted the success that Miller Lite found with their “Man Laws”…
FIFA, Flash Presentations and the Importance of Content – 2Q06
On June 9, the month-long 2006 FIFA World Cup Soccer Tournament will begin, but the widespread commercials and advertising have already begun. Large global brands…
Sticky Websites and Real Estate – 1Q06
Audi launched a 3-month, all-inclusive campaign last April for their new premium compact car, the A3. Considered the most unconventional marketing campaign of the year,…
Content Management, Gaming and Identity Building – 4Q05
A few months ago, the Articulation Agency launched its new website. This quarter, we also launched a content management system (CMS) to better manage our…
Meet Articulation’s Growing Team – 3Q05
Articulation’s Santa Monica office at 11th and Broadway has been bustling with collective energy as our clients are benefiting from the addition of creative staff…