Do not say a little in many words but a great deal in a few.
—Pythagoras
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Documentary Marketing, World Cup and Brand Refreshing – 2Q10
With a higher marketing and advertising budget than any other event in company history and over 230 hours of related programming, ESPN’s efforts supporting the…
Social Networking for Musicians – 1Q10
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for…
Think like a wise man but communicate in the language of the people.
—William Butler Yeats
Psychology of Color in Branding
Colors can be one of the most important drivers of a brand’s power to evoke emotions. They make us think, feel, and act—both consciously and…
Entertainment and Technology Branding and Rebranding – 4Q09
As your business grows, it is important that your website grows with it. A content management system (CMS) allows you to better manage and customize…
Social Media’s Growing Influence on Marketing and Branding – 3Q09
With 43% of online users logging in to social networks (Consumer Internet Barometer), representing a 15% increase in the last year, the impact of these…
Email Marketing Tips and Tricks, Music Promotion – 2Q09
Email marketing has certainly emerged as one of the most cost effective ways to keep in touch with both customers and prospective customers. It is…
Facebook, Green Initiatives and Banks? – 1Q09
Over a year after the launch of Facebook’s Pages, the social marketing strategy has taken the web by storm, with over 650,000 unique profiles taking…
Technique is communication: the two words are synonymous in conductors.
—Leonard Bernstein
Film Client JAM Announces Showtime Television Premiere
“JAM: When Lives Collide” announces its television premiere on Showtime, Tuesday, March 4th 2008, at 7:30 P.M. The cable network premiere succeeds its prior Los…
Real Estate Marketing Campaign, Gaming and What We Learned from Apple – 4Q08
In the fourth quarter, Nintendo’s innovative Wii gaming system surpassed Microsoft’s Xbox 360 and Sony’s Playstation in sales, gaining the position as top console of…
The Use of Branding in the Presidential Election – 3Q08
In the midst of a highly-contested Presidential election, the value of well-crafted messaging campaigns is probably never more evident. With the daily challenge of pandering…
Sports Management Marketing and Target Audiences – 2Q08
With the 2008 Beijing Summer Olympics rapidly approaching, people around the globe—united under the “One World, One Dream” theme—are preparing for a colossal media event.…
Articulation Completes Internal Rebrand – 1Q08
Articulation recently completed a full introspective analysis and determined that in 1Q08, an internal re-brand was a top priority. Our efforts included creating a new…
Self-expression must pass into communication for its fulfillment.
—Pearl Buck