Law Firm Websites, Jewelry and Social Networking – 4Q11

59% of active social networkers say LinkedIn is their platform of choice over Facebook or Twitter. This number has grown since last year when 41% called LinkedIn their most important social account. In spring of 2011, LinkedIn reported over 100 million members in more than 200 countries-with unique visitors up 63% from the previous year, making it the second most popular social network behind Facebook. Experienced professionals are using LinkedIn to promote their company and win new business through the use of LinkedIn’s target searches, company pages and group features.

Noteworthy Communications

MTV Hype Music artist, Marc Robillard and the Articulation Agency continued their music branding and marketing partnership throughout 2011. Robillard continues to experience popularity through his song placements on programming across both VH1 and MTV. The musician’s branding, marketing and online promotional efforts were supplemented and supported by our design and marketing team. Employing best practices on Facebook, Twitter and MySpace, the team at Articulation continues to mobilize Robillard’s existing fans and expand his reach.

News from Inside Articulation

One of Southern California’s leading healthcare law firms was in need of a brand reposition, logo update and website redesign. Articulation completed a competitive analysis of the marketplace to develop the appropriate core message and position the firm apart from other industry leaders as a valuable partner for healthcare professionals in the changing landscape. The new law firm website and branding project included a new design, updated imagery, site structure, content and implementation of organic search engine friendly content and strategy. The team at Articulation performed extensive research to find fresh imagery, setting Miller Health Law Group apart from their competitors.

Current Projects

In the 4^th quarter, Articulation continued its successful partnership as branding agency of record with couture jewelry company K. Brunini Jewels. As part of the brand management, marketing and design relationship, the team at Articulation worked on several marketing initiatives during the period. One example was in the development of an interactive digital flipbook to display all press features for the year. In addition, Articulation worked on email marketing best practices and research, achieving growing email response rates for campaigns across client outreach initiatives.