Psychology of Color in Branding

Colors can be one of the most important drivers of a brand’s power to evoke emotions. They make us think, feel, and act—both consciously and subconsciously. A key element of a company’s branding is choosing, incorporating, and executing the right color palette to convey their message and connect with their markets. The following logo samples showcase the powerful use of color selection and how their color choices may impact the way we perceive their brand.

Black: Authority, Prestige, Elegance, Boldness, Distinction, Timelessness, Intimidation, Formal

Blue: Intelligence, Confidence, Conservatism, Responsibility, Stability, Trustworthiness, Serenity, Depth

Brown: Approachability, Sincerity, Consistency, Reliability, Dependability, Sensibility, Comfort, Natural

Green: Life, Renewal, Growth, Productivity, Harmony, Generosity, Wealth, Envy

Orange: Enthusiasm, Determination, Creativity, Wisdom, Success, Inspiration, Stimulation, Alertness

Pink: Romance, Femininity, Tenderness, Softness, Sweetness, Playfulness, Cute, Lovable

Purple: Nobility, Dignity, Tradition, Luxury, Ambition, Mystery, Imagination, Spirituality

Red: Energy, Intensity, Aggression, Impulsiveness, Danger, Compulsion, Emphasis, Passion

White: Innocence, Purity, Reverence, Cleanliness, Simplicity, Clarity, Safety, Openness

Yellow: Joy, Optimism, Hope, Warmth, Friendliness, Curiosity, Humor, Eye-catching