Facebook Changes, Website Designs and Rebrands – 1Q12
Late in the first quarter, Facebook announced the launch of company pages in the new Timeline format. Businesses can now showcase larger imagery, as well…
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Law Firm Websites, Jewelry and Social Networking – 4Q11
59% of active social networkers say LinkedIn is their platform of choice over Facebook or Twitter. This number has grown since last year when 41%…
Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand.
—Confucius
Music Company Branding, Marketing, Google+ and more – 3Q11
Early in the 3rd quarter, Google released their newest social marketing effort, Google Plus. The search engine giant’s answer to the Facebook phenomenon is an…
Articulation Agency’s Growing Marketing Team – 2Q11
This quarter, Articulation Agency complemented its practice with a new hire to manage and meet the growing needs of their clientele. The team is joined…
Twitter’s Growing B2B Importance, Jewelry Website Design – 1Q11
According to a survey by the Worldcom Public Relations Group, 54% of Business to Business company leaders will increase spending on social media this year.…
The difference between the right word and the almost right word is the difference between lightning and a lightning bug.
—Mark Twain
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Do not say a little in many words but a great deal in a few.
—Pythagoras
Documentary Marketing, World Cup and Brand Refreshing – 2Q10
With a higher marketing and advertising budget than any other event in company history and over 230 hours of related programming, ESPN’s efforts supporting the…
Social Networking for Musicians – 1Q10
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for…
Think like a wise man but communicate in the language of the people.
—William Butler Yeats
Psychology of Color in Branding
Colors can be one of the most important drivers of a brand’s power to evoke emotions. They make us think, feel, and act—both consciously and…
Entertainment and Technology Branding and Rebranding – 4Q09
As your business grows, it is important that your website grows with it. A content management system (CMS) allows you to better manage and customize…
Social Media’s Growing Influence on Marketing and Branding – 3Q09
With 43% of online users logging in to social networks (Consumer Internet Barometer), representing a 15% increase in the last year, the impact of these…
Email Marketing Tips and Tricks, Music Promotion – 2Q09
Email marketing has certainly emerged as one of the most cost effective ways to keep in touch with both customers and prospective customers. It is…