A renowned West Hollywood salon approached the Articulation Agency, looking to develop an online platform for women to celebrate beauty and share tips & tricks across hair, makeup, skincare, and fitness. The resulting beauty blog, Beauty Coach, would partner with some of the most talented and sought after professionals and celebrities in the industry.
The Articulation Agency developed the brand’s identity and strategy, focusing on making the site playful, fun, sleek, and glamorous. The Articulation Agency then designed and developed the website for Beauty Coach utilizing a modern design style, the latest coding techniques, an intuitive and engaging layout, and an easy to use yet flexible content management system. The site successfully launched in early 2015.