Building Interest and Selling Homes

Coordinated Advertising and Marketing Campaign

A luxury condominium developer was bringing a 53-unit project to market and sought assistance in the development of a coordinated advertising and marketing campaign to build the interest list and support the sales process. The strategy included the development of outdoor and web advertising to generate traffic and interest in the condos as well as all the materials needed to market and sell the units. The team at Articulation developed the identity, design, messaging, and coordinated campaign strategy to drive a very successful sell-out of the project.

Marketing and communications solutions included:

  • Identity development
  • Copywriting and messaging
  • Billboard and print ads
  • Property signs
  • Website content
  • Sales materials
  • Email campaign