Promoting the NBA Imagery

Brochure Design

Basketball’s leading sports management firm contacted the team at Articulation in 2008 for help in the design and development of a powerful corporate identity brochure. The goal of the piece was to highlight the all-star talent of players on the firm’s roster and promote their fully-integrated management and marketing services—both on and off the court. To showcase the all-star talent, the design team used powerful action shots of NBA talent that includes Jason Kidd, Paul Pierce, and Lamar Odom, as well as a host of up-and-coming players represented by Excel. The highly-successful brochure immediately helped the firm position itself as the leader in basketball talent management and will be used to promote Excel’s services around the globe.

Marketing and communications solutions included:

  • Image treatment
  • Design and layout
  • Content consulting
  • Print production