Launching a Global Online Learning Platform

Taking Web Training to the Web

The comprehensive branding package helped a firm with a strong regional track record successfully launch their offerings worldwide.

As a leading provider of web technology training and certification prepared to launch their global online learning platform, they sought assistance in effectively incorporating and communicating their firm’s unique strengths throughout the marketing process. The project challenged Articulation to develop a tailored marketing strategy that would enable them to convey the innovation of the company’s offerings, while also positioning them as an established industry presence with deep experience. With carefully crafted branded messaging and a variety of marketing materials, the team at Articulation was able to effectively express the core of the company, securing the attention of target audiences. The relationship continues, as Articulation implements a long-term marketing campaign, maintaining the firm’s brand identity as their platform takes off around the globe.

Marketing and communications solutions included:

  • Strategic marketing plan
  • Visual identity
  • Research
  • Taglines
  • Messaging
  • Content development
  • Copywriting
  • Website
  • Press releases
  • Announcements
  • Site strategy
  • Advertising
  • Web design and development
  • Marketing materials
  • Email marketing campaign