Two Firms Enter, One Firm Leaves

Launching a Company Through a Merger

As two real estate firms were closing in on a merger, management sought assistance with the creative process of defining and branding their new business. Communicating the best of both original firms as well as articulating the newly-formed strengths created by the merger proved to be a very intricate process. Members of the team at Articulation were able to effectively characterize, convey, and communicate the true core of the new firm and set them up for long-term scalable marketing success.

Marketing and communications solutions included:

  • Logo
  • Tagline
  • Messaging
  • Copywriting
  • Website
  • Press releases
  • Announcements