Social Networking for Musicians – 1Q10
As social-media evolves to become a must for nearly any marketing plan, it is important to assess your firm’s strategies. In a recent project for…
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Entertainment and Technology Branding and Rebranding – 4Q09
As your business grows, it is important that your website grows with it. A content management system (CMS) allows you to better manage and customize…
Social Media’s Growing Influence on Marketing and Branding – 3Q09
With 43% of online users logging in to social networks (Consumer Internet Barometer), representing a 15% increase in the last year, the impact of these…
Email Marketing Tips and Tricks, Music Promotion – 2Q09
Email marketing has certainly emerged as one of the most cost effective ways to keep in touch with both customers and prospective customers. It is…
Facebook, Green Initiatives and Banks? – 1Q09
Over a year after the launch of Facebook’s Pages, the social marketing strategy has taken the web by storm, with over 650,000 unique profiles taking…
Real Estate Marketing Campaign, Gaming and What We Learned from Apple – 4Q08
In the fourth quarter, Nintendo’s innovative Wii gaming system surpassed Microsoft’s Xbox 360 and Sony’s Playstation in sales, gaining the position as top console of…
The Use of Branding in the Presidential Election – 3Q08
In the midst of a highly-contested Presidential election, the value of well-crafted messaging campaigns is probably never more evident. With the daily challenge of pandering…
Sports Management Marketing and Target Audiences – 2Q08
With the 2008 Beijing Summer Olympics rapidly approaching, people around the globe—united under the “One World, One Dream” theme—are preparing for a colossal media event.…
Articulation Completes Internal Rebrand – 1Q08
Articulation recently completed a full introspective analysis and determined that in 1Q08, an internal re-brand was a top priority. Our efforts included creating a new…
Timing Your Rebrand and Marketing Planning- 4Q08
(PRODUCT) RED branded products recently reached the $50 million milestone in contributions to the Global Fund, to fight the AIDS pandemic in Africa. (RED)’s innovative…
Advertising, Digitization and Regular Communications – 3Q07
In early November, top social networking websites Myspace and Facebook each announced new advertising initiatives to reach their untapped targeting potential. Myspace’s HyperTargeting product uses…
The Importance of Investor Marketing Materials – 2Q07
An important part of raising money is the look, feel, and copy that are included in the package of materials delivered to potential investors. Yet,…
Trade Show Marketing and Integrated Campaigns – 1Q07
During the first quarter, the team at Articulation worked on the design and development of a trade show booth for a medical finance client that…
Articulation Expands to New York City- 4Q06
The Articulation staff and service offerings expanded considerably during 2006. We established a presence on the east coast—opening an office in New York—and we now…
Image Selection, Real Estate and Flash – 3Q06
In a recent expose on the current state of marketing to men, Business Week noted the success that Miller Lite found with their “Man Laws”…
FIFA, Flash Presentations and the Importance of Content – 2Q06
On June 9, the month-long 2006 FIFA World Cup Soccer Tournament will begin, but the widespread commercials and advertising have already begun. Large global brands…